Most people stop when the odds are 99% against them.The guests on this show are the ones who think, “But That 1%…”

Sona Oganesyan is a founder, producer, and on-air personality whose career has included work with FOX, The Travel Channel, BiteSizeTV, and Larry King.

She is the creator and host of the independent video podcast But That 1%, where she has candid conversations with world-renowned leaders, founders, entertainers, and changemakers about the mindset, risks, and decisions behind extraordinary success.

Her guests have included actor Joe Manganiello, Avenged Sevenfold drummer Brooks Wackerman, System of a Down's Serj Tankian and John Dolmayan, entrepreneur Betty Porto, and serial entrepreneur Bill Phelps (Wetzel's Pretzels, Blaze Pizza, Dave's Hot Chicken), among many others.

Her episodes have been featured by Rolling Stone, Yahoo, The Hollywood Reporter, and other major media outlets. Her content has generated millions of views across platforms with no formal marketing and has earned industry recognition, with influential leaders, entertainers, and creators sharing and engaging with her work.

Sona has also developed a creative sponsorship model that transforms advertisers into long-term network partners. Rather than relying on traditional advertising, she creates collaborations that deliver lasting value for both brands and audiences while helping sponsors become recognizable brands.

That mission is now culminating in the creation of a new studio and streaming network designed to give a home to the leaders, creators, entertainers, sponsors, and changemakers she has brought together — soon to be announced.